Launching an app is only part of the mobile app development process. Instead, it’s the beginning of an exciting journey in which you must ensure the app you’ve built reaches the right audience.
Promoting an app is as essential as hiring app developers and building the app because the mobile landscape is crowded, and pitching your mobile app to the wrong target audience may ruin your chances of making it a success. So, how to market and promote your mobile app to the right audience?
7 Proven Strategies to Effectively Market & Promote Your Mobile App
1. App Store optimization
One of the best ways to improve the visibility of your app on Google Play and the Apple App Store is app store optimization. When optimizing your app’s title, description, and tags with relevant keywords, you’ll be more visible, and users can easily discover your apps. This way, you’ll witness more downloads. That’s why you must emphasize optimizing your app for app stores. Here are a few ways to do that:
- Create a compelling title and description for your app that includes relevant keywords.
- Include high-definition preview videos and screenshots that give users a fair idea of your app’s appearance.
- Create a compelling icon that makes your app stand out.
- Localize your app’s metadata (title, description, and keywords) to appeal to users in different regions.
- Encourage app users to leave positive reviews and ratings on your app. It would create a positive first impression.
- Leverage influencer marketing, content marketing, advertising campaigns, and social media to ensure that your ASO efforts don’t remain confined to the app store.
2. Social media and content marketing
Leveraging the power of content and social media platforms are the two other best ways to promote an app to the right audience. Users are more likely to download a mobile app when you target users on platforms they’re active on with content they care about. Hence, they must use social media and content marketing to promote their apps.
Here’s how you can leverage social media and content marketing to promote your app:
- Produce high-quality content related to your app’s target audience.
- Create content that provides unique insights to your target audience and promotes your app as the solution to their problem.
- Use paid advertising campaigns and user-generated content to boost awareness and increase the number of downloads on your app.
3. App reviews & ratings
Another way to promote your app on the app store is to encourage users to leave ratings and reviews on your app. It is essential because ratings and reviews provide social proof. Hence, they significantly enhance your app’s credibility and attract more users.
Here’s how you can encourage users to review and rate your app on app stores:
- Actively prompt users to leave reviews for your app through notifications and emails.
- Offer rewards and incentives in return for leaving reviews. It would encourage the maximum number of users to review your app.
4. Use app referrals to encourage app promotion
App referrals are a smart way to get existing users to refer their friends and contacts. Users are more likely to download an app when a friend or connection refers it to. Also, many users willingly refer an app to their contacts in return for rewards. So, leverage app referrals as they can bring much-needed traffic and leads to your website. Offer discounts, cashback, or other monetary benefits for successful referrals. This way, you can easily expand your user base.
5. App analytics and user feedback
Marketing the app is useless if it doesn’t yield any results. Hence, it’s equally essential to track your app promotion efforts actively. Track user behavior to understand how users find and use your mobile app. Also, use app analytics tools to see if any conversions are happening or not and where they’re getting stuck if they’re not happening.
Besides tracking the performance of your app marketing efforts, you must also incorporate the learnings from it to improve your app’s promotion.
6. Influencer partnerships
Another best way to promote an app is by collaborating with individuals with an audience that aligns with your target users. To tap into their followers, you can partner with these influencers for sponsored content, giveaways, and app reviews.
Here are a few ways to identify suitable influencers to promote your mobile app:
- Search for influencers on dedicated influencer marketing platforms like Upfluence, AspireIQ, or Influenex.
- Look for influencers in your niche on social media platforms like YouTube, TikTok, and Twitter.
- Search for app reviewers, YouTubers, or bloggers who can review your app and recommend it to their followers.
- Attend events, meetups, and industry conferences to network with influencers in your niche.
- Search influencers on online directories like NeoReach, Grin, and Influence.co. They have a comprehensive list of influencers organized by industry, platform, and number of followers.
- Encourage your connections through rewards and referral bonuses to help you reach out to influencers belonging to your niche.
Note: Be careful while associating with influencers to your app’s promotion. While there are good influencers, some con businesses by procuring followers illegally. Hence, don’t seal a deal with any influencer without reviewing their past collaborations and the originality of their followers.
7. Paid advertising campaigns
Free app marketing tactics can be exciting. However, they don’t always yield results. Hence, it’s essential to mix your app promotion with targeted advertising platforms like mobile ad networks, social media ads, and Google ads. It would help you reach your target audience sooner and more efficiently.
Here’s what you must do to make your paid advertising campaigns a success:
- Set clear objectives before advertising. It would ensure you reach the target audience on time and that your advertising efforts succeed.
- Regularly monitor your advertisement efforts and optimize your ad creatives to meet the ad objectives better and get a great return on investment.
In Conclusion
Many businesses consider app promotion and marketing an afterthought. However, even the most impressive apps fail to acquire downloads when a company doesn’t spend enough time on its marketing. Hence, it’s essential not to understand the importance of promoting an app. Hopefully, the tips shared above gave you enough idea of how to promote your app to the right audience. It’s time to implement everything you learned practically and witness the results. Best of luck!